(1) (Ad for a Japanese waterproof smart phone)
TV: ‘This smart phone is also completely waterproof!’
(2) TV: ‘No harm done by drink spills!’
(3) (Ad for a New Zealand waterproof smart phone)
TV: ‘… and what’s more, it’s totally water-resistant!’
(4) TV: ‘No harm done by running it straight under tap water!’
‘w-wait a minute…!’
(Such brute force.)
This is my second go making a comic about ads. While I’m totally used to it now, the boldness of New Zealand ads can be shocking to some. To the point that I wonder ‘is this really allowed?!’.
Story and Illustrations by Karin